The Water Campaign
A self-initiated campaign turning water into a lifestyle brand.
An experimental mock campaign designed to parody high-end advertising and explore how creative direction can transform something ordinary — like water — into a desirable lifestyle product. Created independently as a portfolio piece to test storytelling, tone, and branded visual identity.
Strategy
Contrast the seriousness of typical advertising tropes with the simplicity of the product itself
Mimic real-world brand storytelling through tone, cinematography, and humor
Boost Instagram engagement through a mix of organic reach and minimal paid promotion
Develop a cohesive brand identity and emotional appeal without a client or large budget
166%+ increase in follower count / 320 Profile Visits
Results
500+ Likes / 23 Comments / 750+ Followers
48,000 organic views (Pre-Reels Era)
6 short-form branded videos in 1 month.
